173 Reel Vs. Real: Separating Content from Substance

In a world where social media makes everything look effortless, how can real estate professionals and homebuyers distinguish between authentic expertise and performative content that could cost them thousands of dollars and months of wasted time?

Terence and Ed dive deep into the critical distinction between authentic real estate practices and the performative content flooding social media platforms. Through personal client stories and industry observations, they explore how misleading information is creating unrealistic expectations for homebuyers and damaging professional relationships. The hosts discuss the importance of genuine client service, the reality of complex mortgage transactions, and why some deals require extensive behind-the-scenes work that never makes it to social media. They also examine how animated content and AI tools can complement but never replace authentic human expertise, while calling for greater accountability in how real estate professionals present themselves online.