147 Beyond The Sale: Why Education Is Your Best Marketing Tool

What if the secret to closing more deals isn't selling harder, but teaching better? In an industry obsessed with quick closes, could slowing down to educate actually be the fastest path to success?

 

In this compelling episode of Free Game, Ed Averette and Terence Guess dive deep into the art of business enhancement for 2025. They kick things off with an innovative book-sharing initiative using "The Greatest Salesman in the World" by O.G. Mandino, creating a chain of knowledge-sharing among professionals. The conversation evolves into a profound discussion about slowing down to serve clients better, understanding the current real estate market dynamics, and the importance of setting proper expectations in both lending and real estate transactions. Their candid exchange reveals valuable insights about credit tightening, market changes, and the delicate balance between maintaining professional standards and meeting client needs.